About our privacy policy
Pure Filters cares a lot about your privacy. That's why we only process the data we need to improve our services and we carefully handle the information we have collected about you and your use of our services. We never pass on your data to third parties for commercial purposes. This Privacy Policy applies to the use of the Website and the services provided by Pure Filters. The start date of validity of this Privacy Policy is May 20, 2020. The validity of all previous versions expires with the release of a new version. This Privacy Policy describes what information about you is collected by us, where that data is used and with whom and under what conditions it may be shared with third parties. We also explain how we store your data and how we protect it from misuse and what your rights are in relation to the personal data you provide to us. If you have any questions about our privacy policy, please contact our privacy contact person, you can find the contact details at the end of our privacy policy.
About data processing
Below you will find how we process your data, where we store it, what security techniques we use and for whom the data is accessible.
Personal data processed
Personal data means data that identifies you as a natural person. We may process the following types of personal data about you:
· Your contact information including your name, email address and phone number.
· User information, for example, if you log in to our service or visit our websites. This information may include IP number, device type and browser, time zone, geographic location, as well as your interests and preferences, information about how you interact with our services, such as what features are used and which buttons are clicked.
Purposes of processing
We process your personal data for the following purposes:
· To provide our services in accordance with the applicable terms
· To administer the business relationship with you and the customer. Pure Filters that you represent
· Developing and improving our services
· In order to provide information and offers to Pure Filters on our Services by selected third parties. For the avoidance of doubt, any marketing materials distributed using your personal data are sent to you as a representative of a current or potential customer of Pure Filters and not to you as a private person.
Web Forms : On our website, you will find a number of forms on which we ask you to enter personal data, such as your (company) name, address, email address, internet address and (mobile) telephone number. We only use this information for the purposes for which you provided it.
Commercial Emails : If you place an order in our online store, you will receive a number of emails regarding the status of your order.
Customer Management and Billing : Our customers' data is stored in the CRM of our online shop software (NEO) and is only used for administrative purposes.
Email : We use MailChimp's servers for our email services. All email traffic is confidential and is not visible to the processor. We send our newsletters by email with MailChimp. MailChimp will never use your name and email address for its own purposes. At the bottom of every email sent automatically through our website, you will see the unsubscribe link. If you click on this link, you will no longer receive our newsletter. Your personal data is stored securely by MailChimp. MailChimp uses cookies and other internet technologies that clearly indicate whether emails are opened and read. MailChimp reserves the right to use your data for the improvement of the services and to share it with third parties.
Web Hosting & Database : Pure Filters uses NUCLEO's services to host the site. NUCLEO processes personal data on our behalf and does not use your data for its own purposes. However, this party may collect metadata about the use of the services. It is not personal data. NUCLEO has taken appropriate technical and organisational measures to prevent the loss and unauthorised use of your personal data.
General purpose of the processing
We only use your data for the purposes of our services. This means that the purpose of the processing is always directly related to the task you provide. We do not use your data for targeted marketing purposes. If you share information with us and we use that information to contact you at a later date – other than at your request – we will explicitly ask for your permission to do so. In special cases, we ask you for a copy of your identity card. This is only necessary when it comes to cash payments from €15,000. In the case of cash payments for goods over €15,000, we also have to carry out a customer survey. We only use this information for the purposes of our services.
Nucleo : Our online store was developed with Neo software. The personal data you make available to us to benefit from our services will be shared with this party. Nucleo has access to your data to provide us with technical support, they will never use your data for any other purpose. Nucleo is required to take appropriate security measures based on the agreement we have with them. These security measures consist of the application of SSL encryption, a safe password policy, and secure data storage. Nucleo reserves the right to share the data collected within its own group and with its affiliate partners in order to further improve the service. Neo takes into account the applicable legal retention periods for personal data.
Google Analytics : Through our website, cookies are placed by the American company Google as part of the "Analytics" service. We use this service to track and obtain reports on how visitors use the website. This processor may be required to provide access to this data on the basis of applicable laws and regulations. We collect information about your browsing habits and share it with Google. Google can interpret this information in conjunction with other data sets to track your movements across the Internet. Google uses this information to provide, among other things, targeted advertising (Adwords) and other Google services and products.
Mypos : We use the MyPos platform to process part of the payments in our online store. Mollie processes your name, address and home details as well as your payment details such as your bank account or credit card number. Mypos has taken appropriate technical and organisational measures to protect your personal data. Mypos reserves the right to use your data to further improve the service and to share anonymized data with third parties. All of the above-mentioned guarantees regarding the protection of your personal data also apply to the parts of Mypos' services for which it uses third parties. Mypos does not store your data for longer than in the field.
PostLU Shipping & Logistics: If you place an order with us, it is our responsibility to have your package delivered to you. We use PostLU's services to make deliveries. It is therefore necessary for us to share your name, address and residential contact details with PostLU, PostLU only uses this information for the performance of the contract. If PostLU authorises processors, PostLU will also make your data available to these parties.
Invoicing and accounting : We use the services of an independent accounting firm to monitor our administration and accounting. We share your name, address, and home contact information regarding your order. This data is used for the management of sales invoices. Your personal data is sent and stored in a protected manner. Our accountant is bound by professional secrecy and treats your data confidentially. The latter does not use your personal data for purposes other than those described above.
Data collected automatically : The data collected automatically by our website is processed for the purpose of further improving our services. This information (e.g. your IP address, web browser and operating system) is not personal data.
Participation in tax and criminal investigations : Pure Filters may be required by law to share your information in connection with government tax or criminal investigations. In this event, we are obliged to share your data, but we will oppose this to the extent that the law provides us.
Retention periods : We keep your data for as long as you have an account with us. This means that we keep your customer profile until you tell us that you no longer want to use our services or delete your account. If you tell us, we will also consider it a request to be forgotten. We also retain information related to your purchase in order to respond to any questions regarding the warranty or any other questions or complaints regarding the product.
Your rights
Pure Filters, a private company with a capital of 12000 euros, registered in the register of the Luxembourg Chamber of Commerce RCS number: B239302 Filing reference: L190232028, is the data controller of the data collected on the Site Pure-filters.com In particular, the user is informed that, in accordance with Article 32 of the French Data Protection Act of 6 January 1978, as amended, the information he or she communicates via the forms on the Website Pure-filters.com are necessary to respond to their request and are intended for the services in charge of responding to their request for the purpose of following up on this request.
Pursuant to Article 77 of the GDPR, you have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (Postal address: CNIL, 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07. Tel: 01 53 73 22 22. Direct link: https://www.cnil.fr/fr/vous-souhaitez-contacter-la-cnil). If you have any questions about the collection, processing or use of your personal data, if you would like to request information, correction, blocking or deletion of data, as well as if you would withdraw your consent or object to a particular use of the data, please contact:@pure-filters.com, or by mail to Pure Filters Rue Duarrefstrooss Postcode 9946 Locality Binsfeld (Luxembourg) or by phone +352 671 250 458
In accordance with the provisions of articles 39 and 40 of the "Informatique et Libertés" law of 6 January 1978 amended in 2004, the user has the right to access, rectify, update and delete information concerning him/her, which he/she can exercise by contacting info.@pure-filters.com, or by mail to info@pure-filters.com, or by mail to Pure Filters Rue Duarrefstrooss Postal code 9946 Locality Binsfeld (Luxembourg) or by telephone +352 671 250 458) specifying in the subject line of the letter "Rights of persons" and attaching a copy of their proof of identity.
You also have the right to give instructions on the fate of your data after your death.
In accordance with the provisions of Article 38 of the French Data Protection Act of 6 January 1978, amended in 2004, the user may also object, for legitimate reasons, to the processing of their data without reason and free of charge, to their data being used for commercial prospecting purposes.
Based on applicable European law, you have certain rights in relation to personal data that is processed by us or on our behalf. Below we explain which rights these are and how you can invoke them. In principle, in order to prevent misuse, we will only send copies of your data to your already known e-mail address. If you wish to receive the data at another e-mail address or e.g. by post, we will ask you to identify yourself. We record completed requests and, in the case of a request to be forgotten, we manage anonymous data. You will receive all copies of the data in the machine-readable data format that we use in our systems. You have the right to lodge a complaint with the CNIL (Commission Nationale de l'Informatique et des Libertés) at any time if you suspect that we are using your personal data incorrectly (Postal address: CNIL, 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07. Tel: 01 53 73 22 22. Direct link: https://www.cnil.fr/fr/vous-souhaitez-contacter-la-cnil).
Right of consultation :You always have the right to view the data that we process or that we have relating to you or that can be traced back to you. You may submit a request to our Privacy Contact. You will receive a response to your request within 30 days. If your request is accepted, we will send you a copy of all data with an overview of the processors who have this data, under the mention of the category under which we have stored this data, to the email address provided to us.
Right to rectification : You have the right to have the data that we process or have processed rectified that concerns you personally or that can be traced back to you. You may submit a request to our Privacy Contact. You will receive a response to your request within 30 days. If your request is accepted, we will send you a confirmation that the details have been changed to the email address known to us.
Right to restriction of processing : You have the right to limit the data that we process or have relating to you at all times or that can be passed on to you. You may submit a request to our Privacy Contact. You will receive a response to your request within 30 days. If your request is accepted, we will send you a confirmation to the email address we know that the data will no longer be processed until you remove this restriction.
Right to transfer : You have the right at all times to have access to the data that we process or have processed and that concerns you personally or that can be traced back to you by another party. You may submit a request to our Privacy Contact. You will receive a response to your request within 30 days. If your request is accepted, we will send you copies of any information about you that we have processed as directed by other processors or third parties to the email address we know. In all likelihood, pure-filters.com can no longer continue the service in such a case, as the secure linking of the data files can no longer be guaranteed.
Right to object and other rights : In certain cases, you have the right to object to the processing of your personal data by or on behalf of Pure Filters. If you object, we will immediately stop processing the data pending the resolution of your objection. If your objection is justified, we will make copies of the data we process or make available to you and then we will permanently stop the processing. You also have the right not to be subject to an automated process of individual decision-making or profiling. pure-filters.com does not process your data in such a way that this right applies. If you believe this is the case, please contact our Privacy Contact. (Mr. Sebastien Kaiser by email at info@pure-filters.com or by post to Pure Filters Rue Duarrefstrooss Postcode 9946 Locality Binsfeld (Luxembourg) or by phone +352 671 250 458
Newsletter : When you register on the Pure-filters website; You are offered to receive our Newsletter, as well as commercial offers. You can object to this when you register or at any time via our unsubscribe form.
In addition, we send you commercial prospecting by e-mail on the legal basis of your express consent obtained when you subscribe to the newsletter or when you tick the box "receive the newsletter" on the purchase summary page. If you no longer wish to receive commercial prospecting by e-mail, you can let us know at any time by one of the following means:
· Click on the unsubscribe link in each email
· Send an email
· in "My account" or in the customer area, go to the Newsletter section and uncheck the corresponding box
After you unsubscribe, we delete your e-mail address, unless you have expressly consented to further use of your data or reserve the right to a broader use of the data, which is permitted by law and of which we inform you in this statement.
Cookies
Google Analytics: Through our website, cookies are placed by the American company Google as part of the "Analytics" service. We use this service to track and obtain reports on how visitors use the website. We may be obliged to provide access to this data based on applicable laws and regulations. We have not allowed Google to use the analytics information obtained for other Google services.
Visual Website Optimizer : Visual Website Optimizer helps us optimize our website. We also use this service to track and obtain reports on how visitors use the website. We may be obliged to provide access to this data based on applicable laws and regulations. We do not authorize Visual Website Optimizer to use the analytical information obtained for other services.
Hotjar : Hotjar helps us analyze our website. We also use this service to track and obtain reports on how visitors use the website. We may be obliged to provide access to this data based on applicable laws and regulations. We have not allowed Hotjar to use the analytical information obtained for other services.
We use functional and analytical cookies. Functional cookies are necessary for the proper functioning of the site. For example, they make sure that the information you want is displayed quickly and correctly every time you visit our website. No permission is required to place functional cookies. We use analytical cookies to analyse how often our website is used. If analytical cookies do not have a major impact on your privacy, no consent is required. The following websites place cookies for the following reasons:
Google AdWords (Tracking Cookie): Measuring how you use the Website and how you found us. We use this knowledge to improve our AdWords campaigns.
Microsoft (Bing Ads) (advertising cookie): This cookie makes it possible to link your search behaviour to our online shop in the form of advertisements or articles from our website.
Facebook (social media cookie): This cookie allows us to "like" our Facebook page. This button works thanks to a code that comes from Facebook.
AdRoll (Tracking Cookie): AdRoll is a remarketing company and our website has an AdRoll tracking pixel to perform this remarketing.
Criteo (Ad Tracking Cookie): Criteo is a form of display advertising. This cookie ensures that when you have seen a product from our website, you may encounter that same product in advertisements.
Third-party cookies : In the event that third-party software solutions use cookies, this is mentioned in this privacy statement. Usually, cookies can be managed, edited and deleted via your browser. You can find more information on enabling, disabling and deleting cookies in the user manual and/or in the help function of your browser.
Changes to the Privacy Policy
We reserve the right to change our privacy policy at any time. On this page you will always find the most recent version. If the new privacy policy affects the way we process the data already collected about you, we will notify you by email. Contact details Pure-filters.com
Mailing address :
Pure Filters Rue Duarrefstrooss Postcode 9946 Locality Binsfeld (Luxembourg) or by phone +352 671 250 458